In this week’s Reading Roundup, these articles for entrepreneurs cover everything from routines to big egos, and how authors can make money without selling any books.
I followed Jack Dorsey’s morning routine for a week and was surprised by the difference it made in my day
I’m a big fan of routines, so much so that I even coauthored a book on the subject, so when I was scanning my Feedly feed to find articles for this week’s roundup, this article on Business Insider stood out to me. In it, that writer shared her experience with following Jack Dorsey’s routine and what she learned as a result. Jack Dorsey is the CEO of both Twitter and Square, and works 18-hour days. He attributes much of his success to having a consistent routine that he does day in and day out. That routine helps him to better deal with the things that get out of control.
Where I think this writer went a bit wrong was trying to follow Dorsey’s exact. While it’s okay to start off by following other people’s routines initially, ultimately you have to come up with one that works best for you. Use the routines of others for inspiration, and then consider how you can adapt the routine in a way that is most effective for you.
Another thing to keep in mind when building your routines is to consider what things may disrupt the routine and how you can — or cannot – work around those things. If you find yourself in a situation such as a busy office environment that makes it difficult to be consistent with routines, make a point of having routines in place for the times that you are in control, such as a morning routine that you do before you head to the office. You can also have routines in place for doing certain tasks on different days of the week.
I'll admit that this article on Forbes stood out to me because I've always been a person with a "slash career." What is a slash career you ask? Quite simply, it's when someone is a this/that. For example, "I'm an accountant/yoga instructor." The part before the / happens in your office, and the part after the / is what they do in their free time, on the side.
This slash career option is especially popular with millennials, but as a fifty-something, I'd say it's good for people of all ages. This article on Forbes states that many traditional employers don't want to hire people with slash careers because they're afraid the employees won't be as invested in their jobs. But the opposite can actually be true. The article gives three reasons why you should hire people with slash careers.
Two out of the three resonated with the most because they were true for me. The first one is that people with slash careers have a diverse skill set. In the last job that I had prior to quitting to start my business, I was an executive assistant. On the side, I did freelance writing for companies like Yahoo. And while my job had nothing to do with writing, if something needed to be written or edited, it always magically appeared on my desk -- and I loved that.
A second benefit of hiring people with slash careers that the article points out is that people with slash careers are creatively fulfilled, which makes them happier at work. People with slash careers may be the hardest workers because they don't have a sense of missing out on anything.
One final reason you may want to hire people with slash careers is that if given the opportunity, they will likely bring that creativity to your business, which is a definite win for any company.
This article on Entrepreneur gives insight into how business owners can make a ton of money off of books -- without selling any books. The reason is that books can be a great marketing tool in a way that isn't pushy or off putting in any way. And while you do have to put time into writing the book, once it's written, it goes to work for you, 24/7.
The basic way this approach works is to write the book, and then give it away for free. You can do that on your website, and require an email address in order for people to download the free PDF. A similar approach is to publish the book on Amazon as a Kindle book, and make it free. One of the great things about the Amazon approach is that, especially when your book is free, it exposes you to an entire audience that have never even heard of you. It's a great source of free advertising. The number of people who "buy" your book when it's free skyrockets, and as long as you include some type of free giveaway in the book, it can work like gangbusters when it comes to building your email list.
Once people are on your email list, you can build relationships with them and in the future leverage those relationships in various ways. Many authors also end up with several opportunities such as speaking engagements and consulting that come about precisely because they've written a book.
Click here to read more about how this author made money by giving away his book for free.
The Mac vs. PC debate has been going on for as long as there have been both Macs and PCs. So sharing this article isn't to add fuel to that fire, as it's already burning brightly enough as it is. My personal belief is that the best tool for success as an entrepreneur isn't Mac or PC - it's superglue. Superglue your butt to the chair and do the work, and it won't matter which type of computer you use.
The writer of this article had been all-in with Apple since 2008, and decided to give Windows 10 a try, as nothing more than an experiment. Over the past year, he did everything on a Windows 10 computer, with the exception of using his Mac just a few times for the sake of comparison. In the end, he decided to switch from Mac to Windows and this article explains the why behind his decision.
For me the key takeaway from this article is to be open to trying something new. If you're a rabid Mac fan, spend some time checking out the latest PCs. If you're a rabid PC fan, read up on the latest Mac options or better yet, visit an Apple store before buying your next computer. The bottom line is if you're stuck in a rut with any aspect of life, you may be missing out on something awesome.
In this article, contributing editor for Inc.com, Geoffrey James, starts off by saying that there are a few positive traits of millennials, but there is one four letter word that according to him, they need to let go of. And it's not what you might think. He states:
This all-too-common four letter word betrays a sadly naïve perception of how the business world works.
What is the word? Fair. As in, "It's not fair."
He makes the point that there are many things in life, and in the business word that are not fair, but true. He writes:
By the time they reached adulthood (and certainly by the time they'd held a job for few weeks), members of previously [sic] generations have abandoned their naive expectation that anything in life or business should be "fair."
For some reason, though, the millennials appear to have missed the memo. . .
. . .millennials should stop trotting out the word "fair" as if it had any real meaning.
Now to be fair (no pun intended), I don't think this is just a problem with millennials. I've also met enough people my age who talk about how unfair things are, or who play the victim card in one way or another. What I do agree with, however, is that regardless of your age, you'll go further in life and business if you don't whine about it when life seems unfair.
You can read the article here.
More and more, we live in a global world. And a fault of most Americans, myself included, is the tendency to think that other people will learn English, so we don't have to learn multiple languages. Whether you agree with that or have ever been guilty of that thinking or not, not everyone in the world speaks English (surprise, surprise), and even if you learn multiple languages, there is a limit to the number of languages anyone can master.
Over time, more and more translation options have become available. Arguably, they aren't always accurate, and anyone who has entered text into Google translate has likely come up with some hilarious results at times. In spite of the lack of perfection, the translation is often decent enough that you can at least get the gist of what the person actually said.
Because of that, I was excited to learn that Skype for Business is launching two new features, translation and transcription. If you already have a global audience or are interested in expanding your business internationally, this is a feature worth checking out. You can read more about it in this article published on Small Business Trends.
This article on Addicted2Success talks about something we all have -- an ego. I'd like to think that my ego isn't big and fat, but the fact that I think that probably means that it's bigger than I'd like. So the question that I have to ask myself -- and that perhaps you should ask yourself as well -- is if ego is getting in the way of success.
In the article, writer Tim Denning gives the following nine things to keep in mind when it comes to how having a big ego can impact your success.
- It’s not a good idea to talk down to people
- As quick as you can make a million dollars you can lose it all
- It’s not cool to play people off against each other
- Manners will stop your ego
- Everything is negotiable
- Your ego blocks your ability to listen
- Face into challenges with a mature, calm dimenna, not your ego [Side note: If you know what "dimenna" means, you are smarter than me -- bottom line is to be calm when faced with challenges.]
- The moment you get nasty, people go out of their way to take you down
- Nice people always win, smart alecs do not
The one that stood out to me the most is #2, because I've seen it happen to many people multiple times. It's especially striking when those who think they're really something end up being reduced to nothing.
You can read a detailed explanation of each of the points here.
And of course, in case you've missed any of the posts published this week right here on PatrickBetDavid.com, be sure to check them out:
This presentation is all about taking risks, and the types of risks that entrepreneurs should take, and which ones you should avoid.
Are you a teenager in need of cash? Want to start a business? Or do you know a teen that needs to make money? Watch this video for 14 ways teenage entrepreneurs can make money.
Check out these five easy, guaranteed ways to to change your mood in five minutes.
Enjoy your weekend reading. 🙂 And if you have suggestions for other blogs for entrepreneurs that you'd like us to follow and perhaps select content from to share, please leave them in the comments below.