Today I’m going to share with you a proven, creative way to get an appointment with anybody you want. It’s a first step in getting your foot in the door to land high-profile clients.
It can be hard to get in front of high-profile clients. The best way to do this is to show that you’re different, you’re creative. That can lead to an appointment.
The biggest challenge that a lot of entrepreneurs face is that they are too vanilla, too predictable. They are like everyone else, so nothing about them is unique or creative. People, especially ones that are very difficult to meet with, like a different kind of approach. How do you set up that meeting? How do you get together with that whale of a CEO, that challenging person that you want to meet and hopefully land as a client?
There are a lot of different creative ways to get your foot in the door to land high-profile clients.
This is just one, but this way works. It came through for me 90% of the time.
Here's how it works.
#1: Make a list of people to use this method on.
Your list can include CEOs, influencers, potential partners, etc.
#2: Get a box.
You can pick up a priority mail box from the post office if desired.
#3: Put one shoe in the box.
Stay with me here! You put ONE shoe, not a pair in the box.
#4: Write a hand-written letter to the person.
Here's what you say in the letter:
Dear Mr. CEO,
I want to have the privilege of introducing myself to you and potentially having the opportunity to work for your great firm.
The reason why I have a shoe in the box is to represent that I have gotten one foot in the door. Please meet with me so I can get the second foot in the door as well.
I hope you can appreciate my sense of humor and creativity.
The first person to open the box is likely the gatekeeper. Gatekeepers are very important because they determine what's trashed.
When that CEO's gatekeeper gets the box, the first thing she is going to do is laugh. She's going to look at this, crack up, and say, "CEO, you've got to see this." I think you've got to get together with him. And CEOs like myself like working with creative people with a sense of humor. If you use this approach, 90% of the time the CEO will tell their assistant to call you and schedule a visit to meet with you one-on-one.
Here's How NOT to Land High-Profile Clients
Here are a few things to avoid if you want to get your foot in the door with high-profile clients.
#1: Don't Use Stilettos
I suggest putting in a basic shoe. Stilettos don't work. If you put in stilettos, they may get the wrong idea.
#2: Don't Use Smelly Shoes
Smelly shoes definitely don't work, so don't put in used, smelly shoes.
#3: Don't Use Cologne
If you have smelly shoes and you're pretty creative, you might be tempted to spray some cologne in to make the shoe smell better. That works in Jr. High, but it doesn't work as an adult.
If you avoid the three mistakes listed above, and you send this box to them, you will be so surprised with the response you get from people and how many people will be willing to meet with you on a one-on-one basis.
What's the most creative thing you've done to get your foot in the door with a high-profile person? Share your ideas and experiences below.